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Betting guides
How bets work, what the odds mean and which strategies hold up when you run the numbers. Written in plain English, with every example checked.
Bet types
What does each way mean? Each way betting explained
Each way means two bets in one: to win and to place. Why a £5 each way bet costs £10, what the place terms mean and when placing still loses money.
Bet typesMultiple bets explained: Trixie to Goliath
Every full cover bet in one table, from a 4 line Trixie to a 247 line Goliath.
Bet typesAccumulators explained
How the odds stack up in an acca, why the bookmaker loves them and how to work out your real chance of winning.
Bet typesWhat is a bet builder? Bet builders explained
Several bets on the same match rolled into one. How bet builders are priced, why they're not a normal acca, and the margin hiding in every leg.
Bet typesBoth teams to score (BTTS) explained
What BTTS means, how BTTS and win works, and how to turn expected goals into a fair price so you can tell whether the odds are any good.
Odds and maths
How betting odds work
What 5/2 and 3.5 mean, how to turn any price into a percentage and where the bookmaker hides its margin.
Odds and mathsBest odds guaranteed explained
Take a price, and if the starting price is bigger you get paid at that instead. How BOG works, what it doesn't cover and how it mixes with Rule 4.
Strategies
The Martingale strategy: what really happens
Double after every loss and you'll always win it back. That's the theory. Run it thousands of times and see what happens.
StrategiesValue betting explained
What value means in betting, why it's so hard to do and why bookmakers limit people who manage it.
StrategiesArbitrage betting explained
How sure bets happen when bookmakers disagree, how to work out the stakes, and why bookmakers close arbers' accounts so fast.
StrategiesThe Kelly criterion explained
A formula for stake size that grows your bankroll fastest, and the one assumption that makes it dangerous in practice.
StrategiesHow to follow tipsters
How to read a tipster's record, how many tips it takes to prove anything, and whether a subscription can pay for itself.
StrategiesClosing line value: are you beating the market?
Why the price at the off is the best guide to the true chance, and how comparing your price with it shows skill long before results do.
StrategiesBankroll management for betting
How to size your stakes so a bad run doesn't end you, with the real odds of long losing runs.
StrategiesWhy bookmakers restrict accounts
Why winning, offer taking and value betting get accounts limited, the signs it's happened, and where you can still bet.
Matched betting
Matched betting explained
How matched betting turns bookmaker free bets into cash, what you need to start, and the risks the sign up pages leave out.
Matched bettingMatched betting for beginners: a step by step checklist
Everything to sort out before your first matched bet, then the exact steps for a sign up offer, in order.
Matched bettingEach way matched betting and extra place offers
How to lay both halves of an each way bet, and why extra place offers can pay out on both sides at once.
Matched bettingRefund offers: how to match bet money back specials
How to lay a "money back if it loses" offer, and why laying a bit less than usual spreads the value across both outcomes.